Faculty of Engineer,
University of Phayao

The faculty’s vision is to produce graduates who are comprehensive with great wisdoms and virtues; who are capable of sustaining both themselves and the well-being of communities; who acquire national and international recognition as leaderships in the fields of science and technology.

Hence, the logo consists of two elements; the gear icon and the wordmark. The gear icon has 19 teeth. It represents 3 layers of connecting gears which refers to School, university, and community. It shows the transmitting of the power from one gear to another which reflects the impact from the School as a smallest unit to university and community as the larger units respectively. The negative shape in the center of the brand icon is a stone inscription which refers to wisdom and education.

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Branding, Environmental Graphic

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The brand visual element extends the creative idea of the brand mark. It was simplified by distinctive Thai cloth pattern, using representative elements and corporate color to develop layers of graphic pattern which refer to School, university, and community.

Our primary typeface for Thai language is ‘วศ. พะเยา’. It is inspired and developed from Thai Phak Kham which is the alphabet that was used in Lanna and Isan regions of Thailand. The contrast of line usages including curvature, slant, and straight makes the wordmark a playful yet traditional typeface.